What You and Your Company Should Know About Glassdoor
By Tim Walker
Did you know your company has a profile on the website Glassdoor? Yeah, it probably does! The "career" website gives potential hires or even clients a look inside your company based on anonymous reviews from current and former employees. It's pretty easy to see how that could get out of control pretty quickly!
However, Glassdoor does allow employers to "claim" their profile and have some control over their identity on the site.
I just did this recently for M Force, and the process was pretty simple. Sign up, add some details about our company like pictures and you're done. This at least allowed us to put a better face forward on the site (although it's really not much more than a profile picture and a brief company description).
Once you've got your profile set up, the site allows you to see the number of times someone has viewed your company. You can also add your own review and invite coworkers to do the same (we're working on this right now). You'll also be able to respond to negative reviews on your company page. Here's an article with some suggestions on how to create good responses.
If you want to do more than that, you'll have to pay (of course)! I'd add more details on their pricing structure, but their plans require you to contact a sales rep for a quote.
Glassdoor also has a job seeker profile. For more information on how that works, check out this article.
Now that we've laid out the basics of Glassdoor, is it worth it?
I think it is. Adding even a few details is a great way to enhance your company's brand. Most importantly though, you'll have the ability to give "your side" of the story and reply to negative reviews. That's really the most frustrating part about websites like Glassdoor. After all, a single negative review can destroy your credibility.
Signing up for a free account will allow you do be responsive and proactive when a negative (or positive) review pops up. Good luck!