The Reverse Elevator Speech
By David Moir
If you work in sales, have interviewed for a job or have ever gotten career advice of any kind, you've probably heard about the elevator speech.
An Elevator Speech is a short, concise way of thinking about the attributes and qualities that you want to get across to someone quickly. These are the first and most important selling points that describe you, your business or your product. It should contain your unique value proposition, the one or two things that set you apart from the rest.
A good elevator speech is short, concise and to the point. At most, it should be no more than 100 words and take 30 seconds to convey. It's just enough to grab the attention of an investor or potential employer, hopefully opening the door for a longer conversation in the future.
So, what's the Reverse Elevator Speech? Often times we as employers don't think about how we would pitch our company to a potential employee. Too often we think it's the employee's job to convince us they're right for the job. However, the best and brightest employees probably have jobs already. You need to convince them that you're company is better.
Here's a scenario. You are getting ready to interview great talent for a hard to find skill that has been open on your team for months. The candidate is meeting you in 30 minutes. Do you have your elevator speech ready? Of course you are making sure that the candidates skills, attitude/aptitude meet what you are looking for, but what separates your company from the rest?
You may know surface level why you are a great company to work for, but you have to know it by heart. What are the one or two things that you want to express in 30 seconds that will convince a sought-after employee to join your company. I think we all need to master our elevator speeches. We need that concise/insightful knowledge of who we are and why people love working for us. What sets your company apart? If this is conveyed correctly and quickly we will attract the best talent.
Know in 20-30 seconds how to best describe why this great candidate wants to work for you! Have fun and "go to the top" with your elevator speech!