Social Media: The New Business Strategy
By Kayla Eddy
Raise your hand if you've ever seen a post from a company like "IT Works" or "Rodan & Fields" on your Facebook feed. I had to stop typing this for a minute because both of my hands were in the air. You've probably noticed (or occasionally annoyed) the impact these companies have on social media. They're also radically changing how millions of people earn a living.
You probably guessed it, but the most crucial and vital selling strategy for these companies revolves around SOCIAL MEDIA. It’s simple: one post can reach thousands of people. Also, there is no need to budget for advertising because Social Media is FREE.
You can utilize a lot of the same strategies for your business and it can help you find great candidates. In fact, part of the reason my industry, staffing and employment, is growing rapidly is the utilization of social media sites such as LinkedIn, Facebook, and Twitter, It’s all about reaching and increasing the amount of visibility and networking a company can receive on a daily basis.
Social Media is providing endless opportunities for company branding, free advertising, and unlimited connections. Chris Ferdinandi wrote a blog on Monster about how Recruitment is turning to Social Media for leads, connections, and candidates.
“Today, I want to talk to you about how you can use social media to spread your employer brand to a much larger audience. Why Bother? By helping people understand what it’s like to work at your organization, you can build a pipeline of talented people who are excited to come work with you,before you’ve even posted a job opening. That makes it easier (and less expensive) for you to find job candidates."
The internet has changed how most industries, especially the recruiting industry, are doing business. According to this article
by the American Staffing Association, “the staffing and recruiting industry grew two and half times faster than the economy in 2014 (5.9% versus 2.4%, respectively). The industry is on track to grow three times faster than the economy in 2015.” It will be interesting to see what happens in 2016.