A Happy Employee is a Loyal Employee
By Justin Rippetoe
Fortune Magazine’s 2013 list of the “Best Companies to Work For” is always a great place to peek into and see what makes the best companies in the world work. It’s cliché that “people” make the difference at any great company. Retaining, training, motivating and getting the most out of those people are the real challenges for companies.
There is a direct relationship with productivity and happy employees. No one can be productive in an environment where the tension can be cut with a knife. Some of the most successful companies are those that are a little...eccentric. In 2013, Fortune awarded Google the title of best company to work for.
The environment at the search engine’s Southern California headquarters is right out of a Dr. Seuss book. With beach volleyball courts, metal slides between floors and ping pong tables; it’s easy to feel as if you’re at a theme park. For instance, in 2012 Google gave their employees 100,000 hours of professional massages. Relaxed employees are happy employees, happy employees are productive employees.
Another strange, but effective, company is NetApp. NetApp, a data storage company, focuses on employee appreciation. If a supervisor notices someone doing something right, NOT WRONG, they are reported to the CEO. The CEO then calls in 10- 20 of them and thanks them for their service. This type of appreciation really helps jumpstart productivity.
A third company that utilizes unorthodox techniques to motivate employees is Hilcorp Energy Company. The Houston, TX energy company is motivating their employees with the thing that drives us all...money. If Hilcorp doubles their production rates and reserves by 2015 every employee in the company will receive a check for $100,000. Six Figures! A previous goal rewarded 400 employees with $50,000 (each) towards a new car.
Of course, there are plenty of successful companies out there that didn’t make this list. Turnover plagues most companies. And creative perks are a great way to keep people motivated and loyal. Plus, turnover is expensive. Check out these article for more advice on motivation and turnover!
Hiring Employees That Will Stick Around (and why it's so hard to do)
The Curious Case of Company Culture
Turning Down Turnover
Dealing With Criticism and Encouraging Loyalty in Business
In the end, it’s probably not feasible for every company to emulate everything these three companies are doing to motivate employees. But they can try. Whether it be a pat on the back, or an all-expenses paid trip to tropical island paradise, it’s good to feel valued.